A minimalist graphic design usually uses just a few colors that work together to form the overall mood you desire for your website. Because minimalism stifles the usage of vivid colors, an effective tool for a minimalist graphic designer would be contrast. Contrast could be used along with other elements such as text or images to produce dynamic visualizations that are both striking and evocative.
The key to a minimalist graphic design’s effectiveness lies in its emphasis on the absolute zeroing on the number of colors used. A common misconception about this type of design is that all colors used should be monochromatic or black. In fact a truly minimalist style places equal emphasis on the use of as many colors as possible. However, the idea is that the more colors you use, the better your style will appear.
As mentioned, the contrast is one important tool in a minimalist graphic design’s arsenal. Using just one or two different tones that contrast in intensity with each other creates an understated yet powerful effect. Combining elements that compliment each other in terms of color can also add depth and definition to your work.
Fonts are another tool that is often overlooked when it comes to minimalist designs. Most people focus on the content instead of how it looks. As a result, when a visitor arrives at your page, it may not immediately be able to tell if your fonts are placed on a good or bad size. For minimalists, however, typography is of supreme importance. They don’t want a beautiful font that is difficult to read; instead, they want a font that looks simple but conveys a message.
Unlike other types of graphic designs, minimalists don’t stress the appearance of colors too much. They are attracted to colors because of their functionality. A common idea for minimalist designs is to reduce the number of colors to just a few, so they can be easily seen. By doing this, any person can instantly tell what elements are present on the page. With a single color, there are also fewer distracting elements like gradients and gradation, as well as shadows and blinks.
Another key element to minimalist graphics is white space. The color white has no restrictions whatsoever. It doesn’t have to be pure white, either. It can be filled with any color or blend of colors that you choose. White space does a lot to create a sense of calm and tranquility in a design, especially for minimalistic web pages.
One of the most important minimalist graphic design examples is using black text on a white background. Even though it doesn’t really make sense to present a black font on a white background, black text on a white background works very well. Because the entire image is black, you’re effectively getting the whole page space to act as one large picture, which makes it much easier to read. This is especially useful for small images, such as JPEGs and GIFs. It reduces the need for page breaks and increases the readability of the page as a whole.
These are just a few of the key elements of minimalism. There are many more, depending on your preferences. You can get a lot more from minimalist style graphics by experimenting and finding the right combinations of colors, white space, and other focal points and elements. However, the key to implementing this style successfully is making sure that all the important elements of minimalism are present. Otherwise, everything will just look like a clutter of elements that don’t really fit together, and you won’t be getting any benefit from your minimalist style graphic design.
